The right buyers are landing on your site and leaving without acting. This audit finds exactly what's getting in the way, whether that's copy, structure, positioning, or something you didn't know to look for, and gives you a prioritised list of what to fix first.
"Why aren't more visitors converting?" is usually the wrong question. The better one: why aren't the qualified ones converting? If the wrong people land on your site, conversion rate barely matters. But if the right people land and still don't act, something is in the way, and most founders and marketing managers can't see what.
So they start changing things:
Eventually everything changes except the outcome.
Then I find whatever is creating friction: unclear value propositions, weak differentiation, missing buyer context, unanswered objections, copy that takes too much effort to understand, structural problems that lose people before they reach the point, and claims that create doubt instead of trust.
Every issue gets ranked by likely impact on conversion, so you know what to fix first rather than working through a wall of opinions.
I do this for marketing managers and founders who built the product and got too close to see it.
No strategy fluff. A recording, a report, and a conversation, all within 48 hours.
I narrate your site from a buyer's point of view: what's clear, what's confusing, and exactly where they'd drop off.
A prioritised, ranked list of the issues hurting conversion, with a concrete recommendation for each one that you can act on immediately.
We talk through the findings, agree the priorities, and decide your next move. No pitch.
After the audit you'll know what your site is actually communicating to a first-time visitor, where their understanding or confidence breaks down, what's getting in the way of conversion, and what deserves your attention first.
That's worth more than another redesign, another homepage rewrite, or another round of opinions.
An exceptional audit. She identified issues we had missed for years and delivered a clear, prioritised action plan that was acted on immediately.— Fleur, General Manager
For over ten years I've worked on landing pages, pricing pages, homepage copy, and onboarding for B2B SaaS and tech companies. The pattern repeats: when conversion drops, something gets blamed (the button colour, the headline, the CTA) but the problem usually started earlier, in how the page frames the offer to someone who has never heard of the company before.
The question I ask is not just where people drop off, but where the page stopped feeling clear to them. The starting point is always the same: read it the way a first-time visitor would, not the way the company has learned to see it from the inside.
Certified through Google, CXL Institute and Wynter
Send me your site. In 48 hours you'll have a walkthrough, a ranked fix list, and a clear next step.
Request your audit →